The one important thing to keep in mind is that the influencers should be from your niche and relevant to your brand. You can leverage influencers to get access to their loyal followers and convert them into your own followers. Influencers are people with a significant number of followers who are loyal and engaged, a quality that everyone covets in their audience. If nothing else, you can add a CTA to your captions by requesting that people share your content, visit your profile, or whatever action you want them to take.Ĭheck out this example of how Staples encourages people to share their content by adding a simple CTA in the caption. Whether it is a simple “swipe up to know more” on your Stories or “shop now,” CTAs can help you get your audience to take the desired action. Instagram provides several options for you to add calls-to-action in your content and you should utilise all of them. A lot of people on Instagram follow local hashtags and by using them you can get access to that audience. Local hashtags also solve a similar purpose, in that you can reach local people who are interested in a particular niche. That way you can attract local people to your profile and get more Instagram followers. It is similar to local SEO, but for Instagram.Īdd locations to your posts and get featured when someone searches for Instagram content using a location search. A lot of people search for local content using Instagram’s search feature and adding geotags can help you rank for those searches. Geotag Your Postsīy adding geotags to your Instagram content, you can attract local users on Instagram. Here are two ways in which you can do that. You cannot underestimate the value of focussing on the local audience for your business. Just like local SEO for websites, local hashtags and geotagging work for Instagram. To do this you can either use the “edit tags” feature or change the setting so that only the posts that you approve are shown in your tagged posts.
So, it is important to monitor who’s tagging you and in what type of posts. People can see all of the posts that you’re tagged in from your Instagram profile. One way to do that is to keep tabs on what kind of posts your brand is getting tagged in. Maintaining a good reputation is very important if you want to gain and retain more followers. Who knows? Some people might be impressed and decide to check out your profile and follow you. If there’s a discussion started by someone in your niche that people are taking an interest in, it would be good for you to comment and join in. You should not just spark conversations but also participate in them. This is the other side of the story to what we mentioned in the previous point. Also, remember to tell the story behind the picture or video that you’re sharing as that will get more engagement. You can also provide discounts or offers and ask your followers to tag their friends and promote that offer. The more you encourage your audience to comment, the more likely it is that they will invite their friends to join in on the discussion. There’s a lot that you can do with your Instagram captions like tag people, ask questions, start conversations, etc. So, why not use that opportunity to your advantage?
The captions of your Instagram posts give you a chance to engage your current audience and even encourage them to refer you to their friends.